We have worked with Gerrard from the very launch of Maison Le Lou with a series of stunning look book images and the product shots for our website which define the look of our brand. Gerrard's trusty sidekick Baxter is seen modelling for our Pour Homme collection. To find out more about Gerrard, please see below bio from Gerrard's website. To view his work and contact Gerrard visit www.dogtownstudio.co.uk
Gerrard Gethings is a London based photographer who brings his visually striking style to the world of animals. With care and craft usually reserved for human portraits, Gerrard evokes powerful empathy through images of our animal counterparts . In his work he proves that - like humans - animals have distinct and accessible personalities. Probably best known for his work with dogs, Gerrard has produced commisions for a veriety of clients including The Sinday Times, Christie's, and The Guardian. He appeared as guest photographer on ITV's Top Dog Model and his photographs of birds and animals are housed in private collections around the world. He has also become the go to photographer for celebrity animals, having photographed dogs owned by Elle Macpherson, Yasmin Le Bon, Marc Ronson, Gok Wan, Peaches Geldof, Brix Smith, Daisy Lowe and Alex James, to name a few.
Gerrard learned the techniques necessary to create his highly stylised images during 8 years as assistant to renowned portrait photographer, Terry O'Neill, though the aim of his work is very different from that of his old boss." My aim is to produce photographs that are aspirational. I don't want to create images of animals that are patronising. My subjects are complex and characterful creatures, full of pathos, humour and unpredictability. I want them to appear epic, like the subjects classical painting. For me, a domestic pet is no less beautiful than a wild animal. Familiarity often makes us forget this, but when you get up close and capture every detail in the eyes of a beautiful dog, cat or horse, you start to remember where it came from. They seem important and individual again. With a proper heritage, dating back to forever.
Gerrard Gethings was born in the North of England in 1970. He studied Fine Art painting/photography at Sheffield University and now lives and works in London. He has recently released his first self published book - Dogonomics. This is part of an ongoing project which will eventually lead to a catalogue of every breed. Photo courtesy of www.dogtownstudio.co.uk
We are really happy to be working with Darren and and his dog Haru in New York. Darren has produced a series of photographs of the gorgeous Haru modelling our collars. We love all Haru's amazing expressions that Darren has captured and can't wait to see more of Haru modelling our future collections.
You can see Haru modelling on our website and on our social media pages. To find out more about Darren, please see below written by his dedicated partner, Haelee and visit his website at www.darrenphillipjones.com You can follow Haru's New York adventures on Instagram @basenji_nycDarren Jones is a NYC-based photographer specializing in architecture and interiors. A graduate of The Corcoran College of Art & Design in Washington, DC, his photography is a study in indoor and outdoor living – how we experience, flow through, feel connected, and exist in them.
Always adapting to current trends while employing his own personal style, Darren is able to craft beautiful images that evoke a sense of place and being. He enjoys the opportunity to work closely with a variety of architects and designers to understand each project and create images that embody their intent and vision.
When he’s not busy working, Darren likes to go on bike rides, tinker, take silly photos of his dog Haru, and best of all, pour me amazing homemade cappuccinos. One more please!
Photo courtesy of www.darrenphillipjones.com